NZMP Carbon Footprinter
Client
NZMP
Services
Visual Design UI & UX Design
Industries
FMCG
Date
2023
Challenge
Fonterra partnered with AKQA Auckland to create the Carbon Footprinter, a tool that helps global food manufacturers measure and forecast the carbon impact of dairy ingredients. The platform provides actionable insights for calculating carbon savings and exploring low-emission product combinations. In just months, over 3,159 manufacturers have used it to support their sustainability goals, reinforcing Fonterra’s leadership in sustainable dairy and enabling customers to make climate-positive decisions.
Impact
I contributed to wireframing the content flow, working closely with the development team to ensure technical alignment with our data. Throughout the process, I maintained NZMP’s brand integrity while elevating and refreshing the design to reflect a more innovative and modern look and feel. I optimised the user experience for mobile devices, ensuring that key content remained accessible and engaging on all screen sizes. Additionally, I designed a compelling summary section, providing users with clear takeaways to support important decision-making, ensuring the platform not only looked great but also delivered actionable insights for its audience.
