Open Electricity
Client
The Superpower Institute
Services
Visual Design UI & UX Design
Industries
Renewable Energy
Date
2023
Challenge
Open Electricity, formerly OpenNEM, makes energy market data more accessible to help Australians better understand the National Electricity Market (NEM) and Wholesale Electricity Market (WEM). By improving access, the platform aims to enhance energy literacy and support informed discussions about the country’s energy transition.
Approach
To support this mission, I created a distinct and scalable visual brand identity that reflects Open Electricity’s purpose while allowing for future growth. The design system ensures consistency across tools and resources, focusing on clarity and adaptability to unify the platform’s presence. As a result, Open Electricity is now a recognisable and trusted platform, improving data accessibility, empowering stakeholders, and fostering productive conversations about Australia’s energy future.
