Tū Mai

Tū Mai, a partnership between Auckland Unlimited, the tourism industry, and Tāmaki Makaurau communities, aims to deliver world-class visitor experiences that reflect the region’s unique cultural and natural heritage. As part of this initiative, I played a key role in implementing the core brand identity across a wide range of outputs, ensuring consistency and cohesiveness across both print and digital mediums. From developing visual assets for promotional materials to designing digital touchpoints, my work supported Tū Mai in creating an engaging and immersive brand presence that resonates with local and international audiences, while showcasing the vibrancy and diversity of Tāmaki Makaurau.